SAN FRANCISCO, CA — (Marketwired) — 01/19/16 — Industry experts from around the globe are gathering this week to attend BrightTALK–s 6th annual , held online on January 20th and 21st.Marketing magnates from LinkedIn, VentureBeat, ANNUITAS, Lattice Engines, and more break down the latest tactics for engaging prospects and their effect on evolving demand generation strategies. Breakout sessions cover funnel optimization, lead generation, and pipeline development."Demand generation in 201
SAN FRANCISCO, CA — (Marketwired) — 12/17/15 — Marketers can now identify and convert their best prospects by quickly accessing video and webinar engagement data with BrightTALK–s new .The connector transfers rich content interactions directly into Pardot, providing sales and marketing with more detailed insights so they can follow up on the most engaged prospects right away.The BrightTALK Pardot connector enables marketers to effortlessly:Identify the most successful video and webinar prom
SAN FRANCISCO, CA — (Marketwired) — 10/01/15 — Marketing and sales can further optimize performance and accelerate prospects through the sales cycle with the –s new HubSpot connector.The connector equips marketers with a deeper understanding of prospects and their behaviors by pushing the latest data from BrightTALK into HubSpot, including webinar engagement, demographics, and survey responses.The connector transfers the rich data hourly, providing sales quick access to leads so they can fo
SAN FRANCISCO, CA — (Marketwired) — 09/30/15 — Online professional platform, , announced today the appointment of to the BrightTALK Board of Directors.Dridi heads Americas Marketing at VMware Inc., a global leader in cloud infrastructure and business mobility. Prior to VMware, Dridi spent 14 years at Hewlett-Packard, where he has held leadership roles in customer support, marketing, and sales."I am thrilled to join the BrightTALK Board," said Dridi. "BrightTALK has a solid tr
SAN FRANCISCO, CA — (Marketwired) — 09/22/15 — The majority of B2B marketers today prioritize generating high-quality leads over generating a high volume of leads, according to new findings from the .The report, conducted by the on LinkedIn and sponsored by BrightTALK, surveyed 600+ marketers to understand the latest challenges, trends, and best practices in lead generation.For 68% of participants, increasing the quality of leads is the top priority, followed by increasing lead volume (55%)
SAN FRANCISCO, CA — (Marketwired) — 08/11/15 — Emerging Trends in Content Marketing is the theme for running August 11 through 14, a global online gathering of content marketing–s best and brightest with B2B thought leaders presenting more than a dozen forward-looking webinars., the marketing platform accelerating B2B professional growth, in conjunction with VentureBeat, Axonn, EXFO, Pulse, and others, will host these sessions highlighting current trends, technologies, and best practices i
