The Rise of Live Streaming and Marketing Trends Explained in New Infographic From Koeppel Direct

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DALLAS, TX — (Marketwired) — 07/26/17 — Live streaming has become the hottest new marketing trend among advertisers, used as a strategy to encourage real-time engagement with consumers. In the latest infographic from direct response agency Koeppel Direct, the statistics reveal how people are now viewing content and why there–s been such a significant shift to live streaming among industries.The infographic, Rise of Live Streaming: Redefining Real-Time Engagement, reveals 59% of people prefe

Multi-Channel Direct Response Agency Koeppel Direct Uncovers the Marketing Stats Behind March Madness

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DALLAS, TX — (Marketwired) — 03/22/16 — Koeppel Direct has released an intriguing and informative new that highlights the impact of March Madness among audiences and advertisers alike. With average viewership at an all-time high of 11 million viewers per game, Koeppel Direct shows just how audience participation is changing amid today–s multi-screen and multi-device universe.Among the key insights:Cross-channel and cross-device engagement are at an all-time high, as evidenced by these 2015