Phablet Market Quadruples in U.S., According to Kantar Worldpanel

Phablet Market Quadruples in U.S., According to Kantar Worldpanel

NEW YORK, NY — (Marketwired) — 05/06/15 — Phablets — smartphones with a screen size of 5.5" and over — represented 21% of all US smartphone sales in Q1 2015, nearly quadrupling their 6% share from the first quarter of 2014, according to the latest Kantar Worldpanel ComTech market share data. Apple iPhone 6 Plus took 44% of this segment. Screen size was cited as the main reason for buying a particular phone by both iOS and Android buyers at 43% and 47%, respectively.More details about