ion Evangelizes Post-Click Marketing With Tour to Focus Marketers- Attention Beyond the Click
CAMBRIDGE, MA — (Marketwired) — 05/02/13 — Without question, brand marketers are spending significant resources on email, mobile, PPC, SEM and display advertising campaigns in an effort to get increased numbers of customers to "click through." But what happens next is what ion interactive-s experts say matters most and ultimately determines the success of digital campaigns.In a series of industry appearances, ion-s leadership team will make the case for more agile approaches to big