Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

Seed investor and former long-term chairman of King Digital (creators of Candy Crush) Mel Morris has invested £3.8m in Audiense, a software-as-a-service developer which delivers unique consumer insight and consumer engagement capabilities to many of the world’s biggest brands and agencies. The investment will support Audiense’s ambitious growth plans, which include scaling-up its sales and marketing functions, powerful new platform functionality, and expansion into North America.