Integral Ad Science Releases Q1 2015 Report With Industry–s First Mobile In-App Viewability Benchmark and International Metrics

The Company–s Analysis of Hundreds of Billions of Impressions Each Quarter Delivers Unique Insights Into Media Quality
The Company–s Analysis of Hundreds of Billions of Impressions Each Quarter Delivers Unique Insights Into Media Quality
NEW YORK, NY — (Marketwired) — 12/04/14 — , the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, has been named a bronze winner in Best in Biz Awards 2014–s "Most Customer Friendly of the Year" category. Best in Biz Awards 2014 is the only independent business awards program judged by members of the press and industry analysts.Since 2009, Integral Ad Science has continually improved the company–s business model through initia
NEW YORK, NY — (Marketwired) — 11/18/14 — , the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics — TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For the first time,
Ramps Up Media Quality Services Globally Through Relationship With Japanese Market–s Leading Company
Ramps Up Media Quality Services Globally Through Relationship With Japanese Market–s Leading Company
NEW YORK, NY — (Marketwired) — 10/13/14 — , the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it came in at No. 7 on Crain–s 2014 Fast 50 list. This achievement underscores the company–s phenomenal growth, visionary leadership and ability to stand out in a crowded advertising technology space.For its third annual list, Crain–s included companies that have not only experienced more than 100 percent revenue growt
Prevents Ad Impressions From Being Served Based on Key Media Quality Attributes
Report Showcases the Impact of Fraud, Viewability, Page Clutter, Ad Collisions and Other Variables on Advertising Effectiveness
Report Provides Holistic View of Media Quality With True Advertising Quality (TRAQ) Score; Shows Measurable Differences Across Direct, Networks and Exchanges
NEW YORK, NY — (Marketwire) — 02/05/13 — , media valuation platform, today announced that it has appointed Niall Hogan as its new United Kingdom managing director to lead the expansion of its business in the UK and across Europe. Integral provides digital technology solutions that help advertisers plan, execute and target their audience in an environment that associates their brand with quality and drives ROI. The company has a large footprint in the US, UK and Asia Pacific. Hogan-s appointm