Tough Times Have Been Instrumental in Evolution of Retail Technology, Says Synqera

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Tough Times Have Been Instrumental in Evolution of Retail Technology, Says Synqera

LONDON, UNITED KINGDOM — (Marketwire) — 03/15/13 — A tough economic climate has changed the shape of retail and the way in which customers shop – as well as having a considerable effect on retail technology innovations, says leading technology company Synqera. Although there has been a string of high street casualties in recent years, the fact that retailers have had to become much more savvy in their approach to attract and retain customers has played an important role in retail innovations

Retailers yet to Embrace Cross-Channel Technology Could Be Losing Customers, Finds Synqera

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Retailers yet to Embrace Cross-Channel Technology Could Be Losing Customers, Finds Synqera

ST PETERSBURG, RUSSIA — (Marketwire) — 01/11/13 — Retaining consumer interest and loyalty is extremely challenging, as many shoppers make their decisions based purely on price. However, using cross-channel technology to engage customers can reap great rewards, and retailers slow to embrace these tools will miss out, advises Synqera.In the past few decades there has been an explosion in new channels to communicate with customers. In addition to the traditional there are now a number of tools