Brokers and Agents Spend Millions to Buy Zillow and Trulia Leads, yet Brokers Value Organic Leads More Highly, New Imprev Survey Reports

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BELLEVUE, WA — (Marketwired) — 12/16/14 — Real estate agents and brokers subscribing to Zillow and Trulia premium services spent more than $33 million in the latest quarter to secure new leads, but data from the 2014 Imprev Thought Leader survey reports that brokers view leads that their agents already have in their address books as being far more valuable."A real estate agent–s best lead is organic," said Renwick Congdon, chief executive officer of Imprev, a leading real estate t

Old-School Tactics Top Online Options as Best Lead Sources for Real Estate: Leads Cause Problems, Opportunities, According to Imprev Survey of Top Executives

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SAN FRANCISCO, CA — (Marketwired) — 11/07/13 — (from the National Association of Realtors Convention) – Even with the tech avalanche, business still comes through the door the old-fashioned way.That is, real estate agents- most valuable leads still come from traditional sources — open houses, past-client referrals, for sale signs, and walk-ins to brokerage offices — significantly outranking online sources according to the latest Imprev Thought Leader Survey of top real estate executives.&q

iPad-Ready Imprev Marketing Center Now Available to Individual Real Estate Agents

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BELLEVUE, WA — (Marketwired) — 06/26/13 — Imprev today announced it has launched its all-new retail Marketing Center making its fully mobile marketing technology accessible for the first time to agents and brokers everywhere.The new Imprev Marketing Center is built on the industry-s most advanced and comprehensive marketing technology platform, providing real estate agents with multichannel connections to home sellers and buyers through mobile, social and a full array of online, digital and

Beyond -White Label-: Real Estate Firms Use the New Imprev Marketing Platform to Build Their Own Specialized Marketing Centers

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Beyond -White Label-: Real Estate Firms Use the New Imprev Marketing Platform to Build Their Own Specialized Marketing Centers

BELLEVUE, WA — (Marketwired) — 06/20/13 — Three innovative real estate firms — San Francisco-s Paragon Real Estate Group, ONE Sarasota Realty Group of Florida and four franchise offices of Sutton (Canada) — today announced they have leveraged the power of the all-new Imprev Marketing Platform to create unique, specialized marketing solutions for their agents.Each of the company-s solutions use the new Imprev Marketing Platform — which supports scores of "apps" and provides built

Imprev Adds Dropbox Integration to Real Estate-s Only Mobile Marketing Centers

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BELLEVUE, WA — (Marketwired) — 05/20/13 — Dropbox, a free service used by over 100 million people to bring their photos, docs, and videos anywhere and share them easily, is now integrated into the Imprev Marketing Platform. The Imprev Platform powers mobilized Marketing Centers for some of the world-s leading real estate brands."By integrating best-in-class providers into the Marketing Center, Imprev gives agents, brokers and franchises a complete solution that leverages the latest tech

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