First Group Gets Callcredit on Board for Campaign Support
LEEDS, UNITED KINGDOM — (Marketwire) — 08/16/12 — Transport company First Group is using state-of-the-art and direct marketing tools from Callcredit Information Group in order to increase the numbers of customers using its services.The company, which runs bus services across the UK, has signed up to use Callcredit-s MICROVISION system to profile consumers who live close to specific First bus routes. The powerful Geographical Information System (GIS) modelling tool allows First to accurately