Digimarc Survey: 88 Percent of U.S. Adults Want Their Retail Checkout Experience to Be Faster

By Publisher on July 21, 2015   Hardware  

BEAVERTON, OR — (Marketwired) — 07/21/15 –Nearly 45 percent of consumers who avoid self-checkout do so because of technical or barcode scanning difficulties61 percent agree clerks focus most on scanning items and less on finding out if they–re satisfiedFindings indicate consumers want to scan product packaging with their smartphones to learn moreAn overwhelming majority (88 percent) of U.S. adults want their store checkout experience to be faster, according to a study conducted online by Har