European Consumers Value Media at About EUR2,100 per Year, of Which EUR1,077 Comes From Online Media
LONDON — (Marketwired) — 04/23/13 — Media are migrating online at a rapid rate, and economic value is following, according to a new study by The Boston Consulting Group (BCG). European consumers value online media at EUR1,077 per year over and above what they pay for it, or approximately half the EUR2,078 online and offline total for each connected consumer.Across the nine European countries covered by the new BCG report, "," the online net value, or "consumer surplus," r