SunChips Harnesses Power of Giggles and Guffaws for Good

First-of-Its-Kind Campaign Uses Laughter to Generate Girl Power
First-of-Its-Kind Campaign Uses Laughter to Generate Girl Power
OAKLAND, CA and WASHINGTON, DC — (Marketwire) — 11/27/12 — We-re living in an era where anyone can weigh in, tune out, embrace or reject a message. Consumers have now become editors and broadcasters choosing the ."Today, — one-way communications — are crumbling. But too many marketers still believe the old modes of top-down message delivery can be preserved. They think intelligent machines and software will come to the rescue to let them micro-target messages and sell anything they w