Updated M3AAWG Best Practices for Senders Urge Opt-In Only Mailings, Address Sender Transparency and Data Security
SAN FRANCISCO, CA — (Marketwired) — 03/10/15 — To improve the effectiveness of their campaigns, marketers should only use opt-in processes in building their lists and obtain recipients– permission before sending messages, according to the updated M3AAWG Senders Best Common Practices, Version 3.0, released today by the Messaging, Malware and Mobile Anti-Abuse Working Group. The revised document also recommends using technologies that provide better transparency into the originating sender to