MOUNTAIN VIEW, CA — (Marketwire) — 03/21/13 — , the Social Intelligence Company, today announced that , a certified management consultancy that specializes in business growth, strategies and innovation mastery, used social media insights from the to develop , an eco-friendly and educational alternative to traditional toy construction sets. To avoid the 80 percent failure rate of new consumer products launched when relying on conventional methods of understanding the consumer perspective, La
MOUNTAIN VIEW, CA — (Marketwire) — 03/13/13 — , the Social Intelligence company, today announced that in celebration of St. Patrick-s Day, they have released the latest Brand Passion Index, focusing on ten whiskey brands. Powered by the , the Index surfaced the behaviors, emotions and opinions about the following whiskey brands: , , , , , , , , and .When it comes to whiskey, online consumers chatted the most about wetting their whistle with Jack Daniels, but expressed the most love for Bush
MOUNTAIN VIEW, CA — (Marketwire) — 02/13/13 — , the Social Intelligence Company, has released a new survey revealing the conflicting consumer awareness and attitudes about social media listening. The survey of 1,062 U.S. adult consumers, ages 18-55+, conducted by the , found that while 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media. The findings are included in an e-book titled, &
MOUNTAIN VIEW, CA — (Marketwire) — 12/13/12 — , the Enterprise Social Intelligence (ESI) Platform company, today announced enhanced global support with the addition of 19 languages. Now available in Keyword Plus for the NetBase Insight Composer, new languages include Arabic, Catalan, Czech, Danish, Dutch, Estonian, Finnish, Greek, Hebrew, Hungarian, Indonesian, Korean, Polish, Romanian, Russian, Swedish, Thai, Turkish and Vietnamese."Accurate social intelligence is now mandatory for wor
PORTLAND, OR — (Marketwire) — 11/15/12 — Today at the Explore conference, , the Enterprise Social Intelligence Company, has partnered with keynote speaker to release a new ebook, " In this ebook, Baer explains why Facebook Insights isn-t enough to measure social success. To truly understand customers and have an edge over competitors, digital marketers must look at the quantitative and qualitative side of Facebook "Likes.""Social media is not a walk in the park. It takes
MOUNTAIN VIEW, CA — (Marketwire) — 10/05/11 — , the Social Media Insight & Analysis company, today announced the latest Brand Passion Index, which measured consumer passion for brands of popular Halloween candy. The Index used the NetBase to surface the emotions, opinions and behaviors expressed by the social media universe about the following seven candy brands: M&Ms, Skittles, Candy Corn, Reese-s, Tootsie Rolls and SweeTarts. The data was analyzed by these three key metrics: shar
