MOUNTAIN VIEW, CA — (Marketwired) — 10/09/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed six scary movies to be released this Halloween. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about "," "," "," "," "" and "."In the social media movie analysis, NetBase found that the remake of "Carrie&quo
MOUNTAIN VIEW, CA — (Marketwired) — 10/03/13 — , the Social Intelligence Company, today announced a retail report revealing the social platforms that influence women-s buying decisions in cosmetics. Based on a joint study with of 1,005 women across the United States with profiles on at least one social network, NetBase uncovered that there are specific segments of women, by demographics and behaviors, that are more likely to consult social media when making cosmetics purchases.Women talk ab
MOUNTAIN VIEW, CA — (Marketwired) — 09/12/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed seven TV shows debuting new seasons in the Fall. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about (FOX), (ABC), (SHO), (ABC), (CBS), (FOX) and (NBC).In a social TV analysis from April 30, 2013 to September 5, 2013, NetBase found that while singing competitions
MOUNTAIN VIEW, CA — (Marketwired) — 08/14/13 — , the Social Intelligence Company, today announced the release of a special report: "Social Channels of Influence for Apparel: A Consumer Study" that reveals the social platforms that influence women-s buying decisions across categories in apparel. Based on a study of 1,005 women across the United States with profiles on at least one social network, NetBase uncovered that social media channels vary in influence by apparel type, social
MOUNTAIN VIEW, CA — (Marketwired) — 07/31/13 — , the Social Intelligence Company, and B2B social marketing agency today announced a new report: This special report delivers social media insights into how digital marketers are engaging on Twitter including: what they talk about, the types of content they share, and which brands and people influence them most. Additionally, the report covers:Which social networks are digital marketers active on?How do they describe themselves in their bios?W
MOUNTAIN VIEW, CA — (Marketwired) — 07/10/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed five sports beverage brands popular during the hot summer months. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about , , , and .The NetBase analysis revealed sports drink powerhouse, Gatorade, receives the most social buzz with 75 percent of the total buzz for the five
MOUNTAIN VIEW, CA — (Marketwired) — 05/21/13 — , the Social Intelligence Company, today announced that it has been named a "Cool Vendor" in Content and Social Analytics for 2013(i). The annual research report recognizes companies that "offer innovative approaches, tools and technologies so decision makers can act on insights and patterns across content and structured data."(i)"One reason we believe NetBase is cool is because our solutions were commissioned by five o
MOUNTAIN VIEW, CA — (Marketwired) — 05/08/13 — , the Social Intelligence Company, today announced that in honor of Mother-s Day, they have released the latest Brand Passion Index (BPI), analyzing six mom characters from leading TV shows. Powered by the , the Index surfaced the behaviors, emotions and opinions from social media about the following TV moms: Gloria Pritchett of (ABC), Claire Dunphy of (ABC), Marge Simpson of (FOX), Lois Griffin of (FOX), Betty Draper of (AMC), and Cersei L
MOUNTAIN VIEW, CA — (Marketwired) — 04/10/13 — , the Social Intelligence Company, today announced the release of the latest Brand Passion Index (BPI), this month analyzing the seven celebrity spokespeople representing six consumer brands. Powered by the , the Index surfaced the behaviors, emotions and opinions from social media about the following commercial endorsements: Jessica Simpson for , Jennifer Hudson for , Beyoncé for , Brad Pitt for , Ashton Kutcher for , William Shatner for
