Semcasting–s Smart Zones(TM) Receives DMA Innovation Award for Data Management

Semcasting–s Smart Zones(TM) Receives DMA Innovation Award for Data Management

ANDOVER, MA — (Marketwired) — 09/30/15 — Semcasting (), creators of the patented next generation data management platform (DMP) Smart Zones, today announced that Smart Zones received the in the data management category.The DMA Innovation Awards showcase game changing technologies and platforms that push the boundaries of what is possible for today–s marketers. This prestigious award selected Semcasting–s Smart Zones to win the "Audience Management – Data Management" subcategory

Turn Improves Data Management for Marketers With New Site Personalization and Enhanced Tag Capabilities

Turn Improves Data Management for Marketers With New Site Personalization and Enhanced Tag Capabilities

REDWOOD CITY, CA — (Marketwired) — 12/11/13 — Turn (), the marketing software and analytics platform, today announced its integration with two customer experience optimization solutions: Adobe Target and Maxymiser. These improvements allow Turn customers to fully leverage their data and acquisition strategy investments to optimize and personalize their websites for consumers — maximizing revenue opportunities.Available within Turn Audience Suite, the company-s data management platform (DMP)

MediaCrossing Talking Programmatic Media Buying at Upcoming Connecticut Business Forums and OMMA RTB

MediaCrossing Talking Programmatic Media Buying at Upcoming Connecticut Business Forums and OMMA RTB

STAMFORD, CT — (Marketwired) — 11/19/13 — , a global independent digital media trading firm that is reinventing media buying and selling, today announced participation in two key business forums this fall in Connecticut. , MediaCrossing-s founder and chief technology officer, will be speaking at the WNPR forum, which will be broadcast live at , a business expo run by the Greater New Haven Chamber of Commerce (GNHCC), and at the monthly program.Additionally, William A. ("Bill") Led