WAKEFIELD, MA — (Marketwire) — 01/23/13 — The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second annual symposium at the Sheraton Delfina Hotel in Los Angeles, CA on Thursday, January 31st from 12:00 p.m. to 5:00 p.m., followed by a cocktail hour. This symposium examines "The Digital Marketing Challenge (and Opportunity): How Mobile, Big Data & Attribution Shape Multi-Channel Analytics." Topics discussed wil
WAKEFIELD, MA — (Marketwire) — 12/12/12 — The (Digital Analytics Association) announced today that it is accepting nominations for the 2013 DAA Awards for Excellence to celebrate the outstanding contributions that individuals, agencies, vendors and practitioners have given to the digital analytics industry.Both DAA members and non-members are invited to submit a nomination in the following categories: Web Analytics Rising Star, Practitioner of the Year, Most Influential Industry Contributor
WAKEFIELD, MA — (Marketwire) — 10/18/12 — The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), today announced that they will host the third annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA, from noon to 7:00 p.m. on November 7. The focus of this event is "Predictive Analytics: Moving Up From Reporting," and it will be filled with information regarding analytics topics such as predictive marketing, media mix modeling, real
WAKEFIELD, MA — (Marketwire) — 09/25/12 — The (DAA), formerly the Web Analytics Association (WAA), today announced they will host their second annual symposium in Philadelphia, PA, at 1:00 p.m. on October 18, 2012. The theme of the event is "The Next Generation of Analytics Optimization," and the half-day seminar will focus on investigating the next generation of digital analytics optimization techniques and technology. The attendees of the symposium will walk away with insights