Taking A2P SMS Monetisation to the World
Dialogue plans expansion into new markets during 2017
Grey market creates $15bn black hole
Shut down the routes to claw it back says Dialogue CEO Hugh Spear
London, November 10, 2016: More than half of the world’s mobile operators are losing more than half of their potential revenue from business-led Application to Person (A2P) SMS traffic which is able to by-pass network charges by using so-called ‘grey routes’.
SMS message aggregators, working on behalf of many of the world’s biggest brands, are using these grey routes to avoid network operator charges and make increased margins