Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV
Research Reveals Combined TV and Twitter Advertising Results in 18 Percent Return on Investment
June 29, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that it has joined forces with Twitter in Spain to give marketers the insights needed to validate the impact social media has on TV, and in-store sales. Neustar MarketShare DecisionCloud, an industry leading holistic planning and attribution solution, and the world