Infinity Tracking launches Post Impression call tracking with DCM

Integration quantifies offline conversations advertising campaigns generate

August, 2, 2016, London: Infinity Tracking, call tracking and hosted PBX service provider, has today announced the launch of its Post Impression Call Tracking with DCM. The integration enables marketing managers and agencies to quantify the success of an advertising campaign in terms of the number of offline conversions it generates.

The Infinity-DCM integration enables businesses to collate both online impressions and