BOSTON, MA — (Marketwired) — 12/21/16 — DataXu, a leading provider of , today announced the results of its recent findings related to , thought to be the most devastating and costly fraudulent attack on digital advertisers ever uncovered.During a rigorous discovery process to determine the impact of Methbot on advertisers using the DataXu platform, the company found that only .08% of daily media spend in December could be attributed to fraudulent Methbot IP addresses. This compares to $5M pe
New Mobile Advertising Performance Solution Integrates OneView Technology With Mobile SDK Partners and Best-in-Class Machine Learning System to Deliver 82% Performance Improvement for App Installs and User Engagement for a Major Brand
Research by DataXu Highlights Technology Skillset Now Expected of U.S. Marketers; Rising Global Levels of Investment in Customer Insight Analytics and Programmatic Marketing Software in 2017
BOSTON, MA — (Marketwired) — 06/21/16 –Chris Sullivan, a seasoned executive with a history of leading financial operations at both public and high growth pre-IPO companies, joins DataXu management team.Sullivan brings extensive operational and strategic CFO experience as DataXu scales profitable growth.DataXu, a leading provider of , today announced the appointment of Chris Sullivan as Chief Financial Officer (CFO), effective June 13, 2016. An accomplished CFO with public and high growth pre-
BOSTON, MA — (Marketwired) — 06/13/16 –Move follows Sky–s $10 million investment in DataXu to help advertisers leverage data science to buy TV ads programmaticallyTV team expands footprint of programmatic across devices and formats to help marketers gain a more complete understanding of consumers and reduce complexityDataXu, a leading provider of , today announced the appointment of Tore Tellefsen as Vice President of TV Solutions as of June 13. Tellefsen–s appointment comes as the company
