CRC Press Publications Added to Intel-s Recommended Reading List

BOCA RATON, FL — (Marketwire) — 02/06/13 — is pleased to announce that and were selected for . Intel notes these two books from CRC Press were selected because "Both these books have good details and examples that enable engineers and scientists to explore these topics more in depth."The second edition of a bestseller, is one of the only books, to date, to distinguish between statistical data mining and machine-learning data mining. The book contains essays offering detailed ba

JUMP New York Features ClickSquared Presentation on Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford

JUMP New York Features ClickSquared Presentation on Campaign Management in the Cloud: World-Class Marketing That Every Marketer Can Afford

BOSTON, MA and NEW YORK, NY — (Marketwire) — 01/28/13 –Join ClickSquared-s SVP of Marketing, Dan Smith, as he shares insights on the nature of cross-channel campaign management solutions, how they have been transformed by cloud computing and how savvy companies can achieve new levels of cross-channel marketing success and ROI with software-as-a-service (SaaS).
This session will examine:Current trends and attitudesAdoption levelsSaaS v. on-premise comparisonsThe business caseSuccess storiesWe

ClickSquared Expands European Presence, Forms Strategic Partnership With UK-Based Celerity

ClickSquared Expands European Presence, Forms Strategic Partnership With UK-Based Celerity

BOSTON, MA and LONDON and MIDDLESBROUGH, UNITED KINGDOM — (Marketwire) — 01/07/13 –, a global provider of SaaS cross-channel campaign management software and email services, today announced a strategic worldwide partnership with leading marketing services provider, Celerity. Celerity, part of the , specializes in data management, multi-channel digital marketing, cross-media communication and direct mail and print solutions.ClickSquared-s Cross-Channel Marketing Hub allows Celerity to provide

ClickSquared Hosts Webcast on the Changing Nature of Campaign Management Featuring Guest Suresh Vittal From Leading Independent Research Firm

ClickSquared Hosts Webcast on the Changing Nature of Campaign Management Featuring Guest Suresh Vittal From Leading Independent Research Firm

BOSTON, MA — (Marketwire) — 12/05/12 –Daniel Smith, senior vice president, Marketing, and guest Suresh Vittal, vice president, practice leader, Forrester Research, Inc., as they present a one-hour webcast, "The Changing Nature of Campaign Management."Together, Vittal and Smith will examine the realities of implementing cross-channel marketing programs and how savvy marketers can leverage modern campaign management tools to improve effectiveness and ROI. The discussion will address

ClickSquared Survey Shows Marketers in Support of Taking Campaign Management to the Cloud

ClickSquared Survey Shows Marketers in Support of Taking Campaign Management to the Cloud

BOSTON, MA — (Marketwire) — 12/03/12 –According to a survey conducted by The Relevancy Group and ClickSquared earlier this year, direct marketers- desire for utilizing a cross-channel campaign management solution offered as software as a service (SaaS) is high — regardless of current deployment. Seventy-seven percent of marketers using a combination of point solutions expressed interest, confirming that the marketing function is ready to leap to the cloud.Dan Smith, senior vice president of

Excentus Selects ClickSquared to Achieve Cross-Channel Marketing Success

Excentus Selects ClickSquared to Achieve Cross-Channel Marketing Success

BOSTON, MA — (Marketwire) — 11/12/12 –ClickSquared-s Cross-Channel Marketing Hub will help the Fuel Rewards Network customers and its members reap rewardsSaaS marketing platform incredibly intuitive, quick to implement, and cost effectivePhased implementation will address short-term needs and scale to meet long-term business goalstoday announced that , creator of the patented cents per gallon price roll-down at the pump concept and leading loyalty marketing program provider, has selected Clic