Computerworld Recognizes Big Data Initiatives Driving Business Benefits With Data+ Editors– Choice Awards
Big Data Initiatives Span Industries, 2015 Winners From Education, Government, Healthcare, Technology, Pharmaceutical, Utilities, and More
2015 Advanced and Predictive Analytics Market Study Now Available From Dresner Advisory Services
Tools Remain in Early Stages of Deployment Despite 89 Percent of Respondents Indicating Importance of Advanced and Predictive Analytics
New Research From ClickSquared and The Relevancy Group Identifies Marketers- Top Priorities and Challenges in 2013
BOSTON, MA — (Marketwired) — 06/26/13 –Annual survey underscores continued emphasis on analysis, with nearly half of respondents indicating it-s their number one priorityMajority of survey respondents believe a cross channel campaign management suite provides an answer to the lack of coordination and data challenges that persist across channelsMarketers currently using a single campaign management suite indicate they see improved targeting and relevance in their campaigns, fueled by better da
PRISM, Data Mining Expose False Trade-Off Between Privacy and Security
SpiderOak Uses Innovation Where Legislation Is Failing
Dr. Craigan L Gray and Pauline Clark Join Salient-s Healthcare Analytics Division
ALBANY, NY — (Marketwired) — 06/06/13 — Salient Management Company has announced two new key roles in its Public Sector and Healthcare division selecting Craigan L. Gray, MD, MBA, JD, CPE as Chief Medical Officer, and Pauline Clark as VP of Healthcare Solutions.As Chief Medical Officer, Dr. Gray-s primary focus is on further improving Salient-s and advancing strategies of each healthcare solution.Dr. Gray brings a rich experience from private practice, hospital leadership, and governmental
ClickSquared Positioned in the “Niche” Quadrant of the Multichannel Campaign Management Magic Quadrant
Evaluation Based on Ability to Execute and Completeness of Vision
ClickSquared to Participate in Econsultancy Webinar: “Five Tips to Drive Cross Channel Marketing Profitability”
BOSTON, MA — (Marketwired) — 05/06/13 –VP of Marketing Kerry Reilly and CEO David Daniels will share five best practices to advance cross-channel marketing profitability. Hosted by , the webinar will present new data from an executive survey conducted in March 2013 and offer marketers perspective on the latest developments in cross-channel marketing. Participants will also glean insights into the latest strategies for improving relevance and engagement, including:The benefits of real-time da
ClickSquared to Attend the Gartner Customer 360 Summit
BOSTON, MA — (Marketwired) — 04/30/13 –ClickSquared SVP and General Manager of Client Services, Bob King, will share his perspective on email strategy in the age of social media at the Gartner 360 Summit in San Diego. King-s session will be held at 6:25 p.m. on Wednesday, May 1, in the Session Theater, Manchester Ballroom, and highlight how to heighten email relevancy to increase customer engagement and conversions.The company will also exhibit at the event. Visit booth #107 to learn more abo
ClickSquared and AmberLeaf Form Partnership
BOSTON, MA — (Marketwired) — 04/02/13 –, a global provider of SaaS cross-channel campaign management software, today announced that sales, service and marketing consulting firm has joined its growing roster of channel partners. Together, the two companies will offer mid-enterprise marketers an alternative to pricey on-premise marketing technologies — without sacrificing functionality — that will help to break down the barriers that stand between data analytics and relevant customer communi
Online Marketing Summit Features ClickSquared Presentation: “Despite Social, Marketers- Love Affair With Email Is Going Strong”
BOSTON, MA and SAN DIEGO, CA — (Marketwire) — 02/11/13 –Join ClickSquared-s SVP of Marketing, Dan Smith, as he shares insights from a survey of 400 marketers on the use of email marketing campaigns and where marketers are falling short on maximizing their effectiveness. Smith will offer tips on how to improve results by embracing strategies that heighten email relevancy and improve timing to increase customer engagement and improve conversions.This session will examine:Key questions marketers