ProLabs urges MSOs to consider environmental factors for optimal network performance at Cable-Tec Expo 2017
Ray Hagen discusses the key priorities for WDM technologies
Digital Analytics Association to Host New York Symposium on Cutting Big Data Down to Size
WAKEFIELD, MA — (Marketwired) — 11/21/13 — The (DAA) announced today that it will host its New York Symposium at The Graduate Center, CUNY on December 4th from 1 p.m. to 6:20 p.m. followed by a networking reception. With a theme of "Beyond the Hype: Cutting Big Data Down to Size," this event will offer a practical afternoon for marketing and analytics leaders by offering a real-world look at the state of business and data.The New York chapter of the Digital Analytics Association h
Digital Analytics Association to Host San Francisco Symposium at Google Office
WAKEFIELD, MA — (Marketwired) — 11/06/13 — The (DAA) announced today the all-star speaker line up at its San Francisco Symposium at the Google office in San Francisco, CA on Tuesday, November 12 from 12:30pm to 5:30pm followed by a cocktail reception. The event-s theme is -End to End Measurement and Visualization: Tracking the Data Challenge.-Attendees of the San Francisco symposium will learn how today-s consumer interacts with marketers- brand and how to leverage this interaction data for
Digital Analytics Association to Host Seattle Symposium on Creating Great Customer Experiences
WAKEFIELD, MA — (Marketwired) — 10/24/13 — The (DAA) announced today that it will host its fourth annual Seattle Symposium at the Microsoft Conference Center in Redmond, WA on Wednesday, November 6th from 9:00am to 4:30pm. The event-s theme is -Creating Great Customer Experiences with Analytics- and will focus on the power of leveraging digital analytics to deliver great customer experiences. The 2012 Seattle Symposium attracted over 350 digital analytics professionals from the Pacific Nort
Digital Analytics Association to Host Chicago Symposium on Optimizing the Customer Experience in an Omnichannel World
WAKEFIELD, MA — (Marketwired) — 09/05/13 — The (DAA) announced that it will host its second annual Chicago Symposium at the Mid-America Club in Chicago, IL on Tuesday, September 17th from 12:00 pm to 5:30 pm followed by a cocktail hour. The event will bring together over 200 brand, agency and technology analytics professionals to gain insight on attribution, real-time reporting, segmentation, tag management, and much more. The symposium will focus on how to leverage the overwhelming amount
Network Advertising Initiative Releases Mobile Application Code
WASHINGTON, DC — (Marketwired) — 07/24/13 — (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization-s self-regulatory program to cover data collected across mobile applications.The Mobile Application Code is substantially based on the 2013 Code of Conduct, but is designed to provide both high standards and maximum flexibility in the rapidly developing mobile advertising ecosystem. The new guidelines address data collected across mobile ap
TRUSTe Sponsors 1st Annual Digital Advertising Alliance (DAA) Summit
TRUSTe Executives to Share Updates on DAA Self-Regulatory Program Adoption and Impact on Advertising Industry
Digital Analytics Association to Host Inaugural Washington D.C. Symposium on Using Multi-Channel Analytics
WAKEFIELD, MA — (Marketwired) — 05/14/13 — The Digital Analytics Association (DAA) announced today that it will host its Inaugural Washington, DC Symposium at the (Rosslyn Metro) in Arlington, VA on Tuesday, June 4th from 12:00 pm to 5:30 pm followed by networking. The symposium will answer the question,Jim Sterne, chair of the board at the Digital Analytics Association, will deliver an opening keynote, What Makes a Great Analyst? The symposium will also feature a presentation from Sue Feld
Digital Analytics Association to Host Los Angeles Symposium on Examining The Digital Marketing Challenge (and Opportunity)
WAKEFIELD, MA — (Marketwire) — 01/23/13 — The Digital Analytics Association (DAA), formerly the Web Analytics Association (WAA), announced that it will host its second annual symposium at the Sheraton Delfina Hotel in Los Angeles, CA on Thursday, January 31st from 12:00 p.m. to 5:00 p.m., followed by a cocktail hour. This symposium examines "The Digital Marketing Challenge (and Opportunity): How Mobile, Big Data & Attribution Shape Multi-Channel Analytics." Topics discussed wil
DAA Announces Availability of EU Whitepaper on Privacy Compliance
WAKEFIELD, MA — (Marketwire) — 01/18/13 — The (Digital Analytics Association) has produced a new whitepaper that provides a comprehensive overview of the key differences on privacy issues between the US and European countries. The whitepaper was authored by Geddy van Elburg, co-chair of the DAA EU Special Interest Group and CEO of Ionmoon, Netherlands.As privacy laws in Europe continually evolve, it is essential for digital marketers and analysts to stay abreast of ever-changing best practi