Study offers insights into why firms struggle to harness data for enhanced customer experiences:
• Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
• Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
• Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.
Friday 22nd July 2016, Sunbury-on-Thames, UK: D4t4 Solutions Plc is the new name for IS Solutions Plc – the name change and rebranding programme were overwhelmingly approved by shareholders at the Company’s AGM on Wednesday 20th July 2016. D4t4 Solutions Plc, a leading AIM-listed data solutions provider, has been planning this transformation since the start of the year to support the Company’s complete focus on data. D4t4 Solutions Plc takes ov
