OMMA RTB Panel “What-s the Attribution, Kenneth?” Featuring Convertro CEO Jeff Zwelling
SANTA MONICA, CA — (Marketwire) — 05/15/12 — Convertro, an advertising optimization company, today announced that its CEO and co-founder, Jeff Zwelling, will speak at OMMA Real-Time Buying (OMMA RTB) on May 16 at 2:45 p.m. at the Westin in Times Square in New York City. The panel "What-s The Attribution, Kenneth?" will help attendees better understand how to optimize their marketing initiatives in real-time using RTB display buying platforms.Convertro synchronizes post-attributed