Parks Associates: 29% of consumers get most of their news from social media platforms like Facebook and Twitter
New research analyzes trends in digital media consumption habits
Brands Moving from East to West Must Obtain Sufficient Intelligence to Ensure an Effective Launch to Market, Advises Cint
STOCKHOLM, SWEDEN — (Marketwired) — 05/02/13 — With the trend of eastern brands launching in the West set to continue, Cint, a provider of access to hundreds of , advises those looking to expand into developed markets to carefully gather and analyze enough appropriate market insight to ensure their launches are successful.Chinese brands, in particular, have had greater success in Latin America and the Middle East, where acceptance is higher than in the more-crowded, western markets. This ill
As Global Ad Spend is Predicted to Increase in 2013, Brands Must Undertake Research to Ensure Their Effectiveness, Advises Cint
STOCKHOLM, SWEDEN — (Marketwire) — 03/06/13 — With an increase in advertising spend forecast for 2013, Cint, the global provider of technology for advises marketers to undertake research both in advance and following campaigns to ensure their money is being spent effectively.The latest Consensus Ad forecast from Warc released in January announced advertising expenditure is expected to grow by 4 percent this year and 5.5 percent in 2014, despite the fragility of the global economy(i). While
DIY Market Research Software Allows Bloggers to Deliver the Content Readers Want, Explains Cint
STOCKHOLM, SWEDEN — (Marketwire) — 01/11/13 — Blogging has vastly increased in popularity since emerging in the 1990s and many prolific bloggers are now deemed as influential as journalists and politicians by their thousands of avid followers. With over 380 million people viewing more than 3.5 billion pages on WordPress each month, it is essential that bloggers continually provide their readers with interesting content. Cint, a provider of technology for establishing , advises bloggers to ut
Publishers Can Obtain a Comprehensive Picture of Their Readers Through Timely Research, Says Cint
STOCKHOLM, SWEDEN — (Marketwire) — 11/30/12 — As magazine sales continue to decline in this challenging economic environment, it is essential that publishers have a thorough understanding of their readers- needs and interests in order to remain competitive. By undertaking regular, real-time analysis of their audience, publishing houses can develop a precise picture of what appeals to readers, advises Cint, a provider of technology for undertaking .Magazine sales in the US fell by 10% in the
Public Relations is Deemed the Most Important Element in the Marketing Mix by Those in the US, Finds Cint
STOCKHOLM, SWEDEN — (Marketwire) — 11/09/12 — -Public relations- is deemed to be the most important component of the promotional mix by those in the United States whose roles incorporate marketing, including the use of channels such as social media and search engine optimization (SEO). This was the finding of a study carried out by Cint, a global provider of technology to gain . The survey, undertaken in 2012, investigated people-s attitudes regarding the practice of marketing and gauged opi
Now is the Ideal Time to Understand How Customers Expect to Spend Their Money This Christmas, Advises Cint
STOCKHOLM, SWEDEN — (Marketwire) — 09/26/12 — Brands finalizing marketing and sales plans in time for the gift-buying season should ensure they are based on projected spending. This can be understood swiftly and easily by surveying consumers, says Cint, a global provider of .Many people, especially those with large families, will be beginning to budget for Christmas. A proportion of these will have already started to make purchases. Therefore, it is an ideal time for businesses to reach out