consumer-insight Archives

Carrie Still Scares and Everyone Loves Mandy Lane: NetBase Brand Passion Index Analyzes Halloween Horror Films

By Publisher on October 9, 2013 Internet

MOUNTAIN VIEW, CA — (Marketwired) — 10/09/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed six scary movies to be released this Halloween. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about "," "," "," "," "" and "."In the social media movie analysis, NetBase found that the remake of "Carrie&quo

NetBase Retail Report: Social Channels of Influence in the Cosmetic Market

By Publisher on October 3, 2013 Internet, Picture Gallery

MOUNTAIN VIEW, CA — (Marketwired) — 10/03/13 — , the Social Intelligence Company, today announced a retail report revealing the social platforms that influence women-s buying decisions in cosmetics. Based on a joint study with of 1,005 women across the United States with profiles on at least one social network, NetBase uncovered that there are specific segments of women, by demographics and behaviors, that are more likely to consult social media when making cosmetics purchases.Women talk ab

Viewers Love ABC, Buzz About NBC and FOX: NetBase Brand Passion Index Analyzes Fall TV Shows

By Publisher on September 12, 2013 Internet, Picture Gallery

MOUNTAIN VIEW, CA — (Marketwired) — 09/12/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed seven TV shows debuting new seasons in the Fall. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about (FOX), (ABC), (SHO), (ABC), (CBS), (FOX) and (NBC).In a social TV analysis from April 30, 2013 to September 5, 2013, NetBase found that while singing competitions

NetBase Retail Report: Social Channels of Influence for Apparel Brands

By Publisher on August 14, 2013 Internet, Picture Gallery

MOUNTAIN VIEW, CA — (Marketwired) — 08/14/13 — , the Social Intelligence Company, today announced the release of a special report: "Social Channels of Influence for Apparel: A Consumer Study" that reveals the social platforms that influence women-s buying decisions across categories in apparel. Based on a study of 1,005 women across the United States with profiles on at least one social network, NetBase uncovered that social media channels vary in influence by apparel type, social

NetBase and Leadtail Announce New Social Insights Report on How Digital Marketers Are Using Twitter to Engage on Social Media

By Publisher on July 31, 2013 Internet, Picture Gallery

MOUNTAIN VIEW, CA — (Marketwired) — 07/31/13 — , the Social Intelligence Company, and B2B social marketing agency today announced a new report: This special report delivers social media insights into how digital marketers are engaging on Twitter including: what they talk about, the types of content they share, and which brands and people influence them most. Additionally, the report covers:Which social networks are digital marketers active on?How do they describe themselves in their bios?W

New CAMEO Australia to offer more consumer data than ever before!

By Publisher on July 29, 2013 Picture Gallery, Software

LEEDS, UNITED KINGDOM — (Marketwired) — 07/29/13 — Callcredit Information Group-s consumer analysis and segmentation tool CAMEO Australia has now been updated to offer clients the most comprehensive on the market.Linking address information to and lifestyle and socio-economic insight, the new CAMEO Australia delivers valuable insight of consumers using the latest Census data accompanied by real-life transactional data such as online behaviours, consumer demand profiles, technology use and

Gatorade Generates the Buzz, Pocari Sweat Heats Up in Love: NetBase Brand Passion Index Measures Social Data on Sports Drinks

By Publisher on July 10, 2013 Internet, Picture Gallery

MOUNTAIN VIEW, CA — (Marketwired) — 07/10/13 — , the Social Intelligence Company, today announced the latest Brand Passion Index (BPI) which analyzed five sports beverage brands popular during the hot summer months. Powered by the , the Index revealed the behaviors, emotions, and opinions expressed across web and social media channels about , , , and .The NetBase analysis revealed sports drink powerhouse, Gatorade, receives the most social buzz with 75 percent of the total buzz for the five

NetBase Named a 2013 Gartner “Cool Vendor” in Content and Social Analytics

By Publisher on May 21, 2013 Internet, Picture Gallery

MOUNTAIN VIEW, CA — (Marketwired) — 05/21/13 — , the Social Intelligence Company, today announced that it has been named a "Cool Vendor" in Content and Social Analytics for 2013(i). The annual research report recognizes companies that "offer innovative approaches, tools and technologies so decision makers can act on insights and patterns across content and structured data."(i)"One reason we believe NetBase is cool is because our solutions were commissioned by five o

NetBase Achieves 300 Percent Year-Over-Year Growth

By Publisher on May 16, 2013 Internet, Picture Gallery

Global Customer and Product Expansion Advances Company-s Social Media Management Market Penetration

Viewers Love to Hate the Villainous Moms of Mad Men (AMC) and Game of Thrones (HBO): NetBase Measures Social Buzz and Sentiment for TV Moms

By Publisher on May 8, 2013 Internet

MOUNTAIN VIEW, CA — (Marketwired) — 05/08/13 — , the Social Intelligence Company, today announced that in honor of Mother-s Day, they have released the latest Brand Passion Index (BPI), analyzing six mom characters from leading TV shows. Powered by the , the Index surfaced the behaviors, emotions and opinions from social media about the following TV moms: Gloria Pritchett of (ABC), Claire Dunphy of (ABC), Marge Simpson of (FOX), Lois Griffin of (FOX), Betty Draper of (AMC), and Cersei L