Parks Associates: OTT Subscriber Annual Churn Rates for Netflix, Hulu Plus, and Amazon Prime Users Show Consumers Are Testing New Video Services

By Publisher on July 30, 2015   Networking  

DALLAS, TX — (Marketwired) — 07/30/15 — reveals high churn rates for many OTT video subscriber services. In the past 12 months, 4% of U.S. broadband households have cancelled their Netflix service, representing nearly 9% of Netflix–s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus–s current subscriber base.As a group, smaller OTT video services have extremely high