Black Ink Recognized in New Growth Category of Annual Marketing Technology Landscape

Black Ink Recognized in New Growth Category of Annual Marketing Technology Landscape

BOSTON, MA — (Marketwired) — 01/13/15 — Black Ink, the leading enterprise sales and marketing performance ROI software, is proud to announce its recognition by Scott Brinker, Chief Marketing Technologist and industry thought leader, in his 2015 Marketing Technology Landscape . Black Ink is identified in the new –Performance and Attribution– category for their notable solutions bridging the gap between chief marketing officers and chief financial officers and ability for customers to realiz

Support for business success and digital transformation will be at the top of the CFO agenda for 2020

Munich, October 13, 2014 – CFOs are increasingly under pressure to effectively support business performance and manage business risk. New digital technologies are increasingly important enablers for this. A new report by market research and strategic consulting company Pierre Audoin Consultants (PAC), published with HP, finds that while CFOs are aware of the impact of digital technologies on the finance function, some still underestimate the wider and far-reaching implications resulting from dig