Study offers insights into why firms struggle to harness data for enhanced customer experiences:
• Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
• Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
• Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.
7th June 2016, London, UK – Addressing the increasing demand for real-time decisioning and streaming analytics, and taking advantage of Celebrus real-time data, three new Celebrus Connectors have been launched today as part of Celebrus Version 8 Update 16. These new Connectors, additions to the suite which already feeds data into Hadoop, MongoDB, Teradata, Oracle, MySQL and SQL, stream real-time data into a variety of industry-leading third party applications to power decisioning, marketing auto
