Study Commissioned by Celebrus Advances Strategies for Cross-Channel Business Success
Study offers insights into why firms struggle to harness data for enhanced customer experiences:
• Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
• Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
• Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.
