Kellogg Selects BrightRoll as Its Digital Video Advertising Platform Partner

Partnership Results in Higher Ad Completion Rates, Increased Audience Targeting Efficiency and Lower eCPMs, Exceeding Kellogg-s Performance Goals
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Partnership Results in Higher Ad Completion Rates, Increased Audience Targeting Efficiency and Lower eCPMs, Exceeding Kellogg-s Performance Goals
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SAN FRANCISCO, CA — (Marketwire) — 02/05/13 — BrightRoll, the largest independent video advertising platform, today announced that its BRIQ technology has been awarded the 2013 SIIA CODiE Award for "Best Advertising Management Platform."BRIQ — or BrightRoll IQ — is a proprietary ad buying platform built specifically for video that provides the industry-s leading targeting, transparency, continuous optimization and reporting solutions to help advertisers manage campaigns in real-t
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Company Becomes First Ad Network to Top 100 Million Unique Viewers Milestone
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Program Ensures Delivery of Digital Video Ad Campaigns Through Guaranteed Impression Volume to an Advertiser-s Target Audience