Snaplytics Releases Largest Survey Report Ever on Snapchat Trends among Brands
Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategies
TechCouponCode Publishes New Directv Promo Codes And Verizon Promo Codes
TechCouponCode have a huge range of new coupon offers for some of the biggest brands in telecommunications and satellite television services.
RiskIQ sees 130% growth in malicious mobile apps leveraging top UK brands
Risks highlighted as malicious apps target businesses and their customers
Snaplytics Launching First Snapchat Influencer Tracking Platform so Brands Can Measure Campaign Success
Influencers and Brands Now Can Easily Answer Question About How Many Viewed a Campaign and for How Long; Platform to Be Launched at Snaphappen in London
Integral Ad Science Grows to Over $100 Million in Annual Revenue
More Than 4,000 Combined Publishers and Advertisers Have Joined Forces With IAS to Overcome Ad Fraud and Viewability Challenges
DataXu Names Chris Sullivan as Chief Financial Officer
BOSTON, MA — (Marketwired) — 06/21/16 –Chris Sullivan, a seasoned executive with a history of leading financial operations at both public and high growth pre-IPO companies, joins DataXu management team.Sullivan brings extensive operational and strategic CFO experience as DataXu scales profitable growth.DataXu, a leading provider of , today announced the appointment of Chris Sullivan as Chief Financial Officer (CFO), effective June 13, 2016. An accomplished CFO with public and high growth pre-
DataXu Enhances Omnichannel Offering by Appointing TV Veteran to Lead Dedicated Team
BOSTON, MA — (Marketwired) — 06/13/16 –Move follows Sky–s $10 million investment in DataXu to help advertisers leverage data science to buy TV ads programmaticallyTV team expands footprint of programmatic across devices and formats to help marketers gain a more complete understanding of consumers and reduce complexityDataXu, a leading provider of , today announced the appointment of Tore Tellefsen as Vice President of TV Solutions as of June 13. Tellefsen–s appointment comes as the company
Alphonso Announces Significant Growth Over Past Twelve Months
Nike, Jaguar, Cadillac, Audi, NBC and ABC Choose Alphonso to Extend Viewership
DataXu Saves Brands $54 Million in 2015 Through Industry-First 97% Fraud-Free Guarantee
New Report Reveals How Advanced Fraud Protection Successfully Protects Advertisers– Budgets
Survey: 75 Percent of U.S. Adults Want More Product Information and Crave Quick Access to Mobile Research When Shopping
85 Percent of U.S. Adults Say Purchase Decisions Are Informed by Reading a Product Package When Shopping 75 Percent Say If They Can–t Find the Product Information They Need In Store, They Are More Likely to Research and Purchase the Product Online 65 Percent of Shoppers Spend Less Than One Minute Researching Products on Their Smartphone in the Grocery Store Before Making Purchase Decisions