Making the Audience the Hero Is Key to Breaking Through Digital Clamour, Says Jonah Sachs, Author of Winning The Story Wars

By Publisher on November 27, 2012   Internet, Picture Gallery  

OAKLAND, CA and WASHINGTON, DC — (Marketwire) — 11/27/12 — We-re living in an era where anyone can weigh in, tune out, embrace or reject a message. Consumers have now become editors and broadcasters choosing the ."Today, — one-way communications — are crumbling. But too many marketers still believe the old modes of top-down message delivery can be preserved. They think intelligent machines and software will come to the rescue to let them micro-target messages and sell anything they w