Webtrends Identifies Top 7 Warning Signs Your Marketing Isn–t Data Driven
PORTLAND, OR — (Marketwired) — 01/05/16 — All marketers say they are — or want to be — data driven in their decision making. They want to base strategy and spend on solid facts about which campaigns work and which don–t. They want to make changes to their websites and other digital properties based on a crystal clear understanding of how customers behave and interact while on those sites. They want a rock solid connection between key performance indicators (KPIs) and the data that confirm
