In English-Language Markets, Global Players and Semi-Professional and Amateur Content Creators Stand to Benefit From OTT; But Non-English Markets Are Under Longer-Term Pressure
Disruptions Are Numerous as Digital Technologies, Regulation, Intensifying Competition, and New Market Entrants Shift Economic Models; Banks Must Act to Gain Market Leadership, Says Report by The Boston Consulting Group
This "Digital Influence" Affects $30 Billion of Urban Consumer Spending in India Today — up to Five Times That of E-Commerce Alone — and Will Reach $150 Billion by 2016, According to BCG Survey
LONDON — (Marketwired) — 04/23/13 — Media are migrating online at a rapid rate, and economic value is following, according to a new study by The Boston Consulting Group (BCG). European consumers value online media at EUR1,077 per year over and above what they pay for it, or approximately half the EUR2,078 online and offline total for each connected consumer.Across the nine European countries covered by the new BCG report, "," the online net value, or "consumer surplus," r