GS1 and Open Mobile Alliance Team Up to Bring Intelligent Bar Code Scanning to Mobile Devices
BRUSSELS, BELGIUM and SAN DIEGO, CA — (Marketwired) — 05/20/13 — and are collaborating to enable bar code scanning features built directly into mobile devices. This will make it easier for application developers to allow their apps to scan and link to trusted content."Mobile data is growing exponentially and bar code scanning is a key driver for consumers to access data and media owners to engage users. Today, the industry is working with a bar codes ecosystem that is fragmented by no