New B2B Report Highlights Latest Lead Generation Trends

New B2B Report Highlights Latest Lead Generation Trends

SAN FRANCISCO, CA — (Marketwired) — 09/22/15 — The majority of B2B marketers today prioritize generating high-quality leads over generating a high volume of leads, according to new findings from the .The report, conducted by the on LinkedIn and sponsored by BrightTALK, surveyed 600+ marketers to understand the latest challenges, trends, and best practices in lead generation.For 68% of participants, increasing the quality of leads is the top priority, followed by increasing lead volume (55%)

BrightTALK Presents the B2B Content Marketing Summit

BrightTALK Presents the B2B Content Marketing Summit

SAN FRANCISCO, CA — (Marketwired) — 05/13/15 — BrightTALK, the marketing platform accelerating B2B professional growth through videos and webinars, has announced it will present the , beginning on Thursday, May 14.According to the Content Marketing Institute, 86% of B2B marketers use content marketing, but the rules for the practice are still being written. The summit will help marketers learn from content marketing experts, who will discuss trends and best practices and offer actionable tip

BrightTALK Launches New Professional Communities on the Back of 50% YoY User Growth

BrightTALK Launches New Professional Communities on the Back of 50% YoY User Growth

SAN FRANCISCO, CA — (Marketwired) — 05/01/15 — Today BrightTALK is celebrating the launch of 27 new professional communities to support the growing number of people using BrightTALK for professional development.BrightTALK is rapidly becoming the destination of choice for business professionals seeking knowledge to help them accelerate their professional growth. In the last year, BrightTALK–s professional communities grew by 50% year-over-year. Over the same period, BrightTALK–s subscribers