Making the Audience the Hero Is Key to Breaking Through Digital Clamour, Says Jonah Sachs, Author of Winning The Story Wars

Making the Audience the Hero Is Key to Breaking Through Digital Clamour, Says Jonah Sachs, Author of Winning The Story Wars

OAKLAND, CA and WASHINGTON, DC — (Marketwire) — 11/27/12 — We-re living in an era where anyone can weigh in, tune out, embrace or reject a message. Consumers have now become editors and broadcasters choosing the ."Today, — one-way communications — are crumbling. But too many marketers still believe the old modes of top-down message delivery can be preserved. They think intelligent machines and software will come to the rescue to let them micro-target messages and sell anything they w

Audience to Present at Credit Suisse Technology Conference on November 28

Audience to Present at Credit Suisse Technology Conference on November 28

MOUNTAIN VIEW, CA — (Marketwire) — 11/15/12 — Audience, Inc. (NASDAQ: ADNC) today announced that Peter Santos, president and chief executive officer, and Kevin Palatnik, chief financial officer, will present at the Credit Suisse 2012 Annual Technology Conference on Wednesday, November 28, 2012 at 10:30am MT / 12:30pm ET in Scottsdale, Arizona.A live webcast of the presentation will be available on Audience-s website at . An archive of the webcast will be available until December 5, 2012.Audi

Adara Media Partners With Top Travel and Hospitality Brands to Enhance Customer Experience and Drive Ancillary Revenue

Adara Media Partners With Top Travel and Hospitality Brands to Enhance Customer Experience and Drive Ancillary Revenue

MOUNTAIN VIEW, CA — (Marketwire) — 08/01/11 — . is pleased to announce today that it has expanded its travel industry partnerships to include two of the top five largest US airlines and three of the world-s top five hotel groups. This growth is achieved through Adara Media-s foundation of an innovative audience targeting and customer analytics platform, enabling top brands to reach and activate more than 100 million in-market . The platform executes digital media campaigns to reach consumer

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