Adometry(R) Named a Leader in Interactive Attribution by Top Independent Research Firm

Adometry(R) Named a Leader in Interactive Attribution by Top Independent Research Firm

AUSTIN, TX — (Marketwire) — 04/30/12 — , Inc., the innovator in cross channel attribution technology, today announced it was named a "Leader" in the April 2012 report "The Forrester Wave: Interactive Attribution Vendors, Q2 2012." Among the select eight vendors that Forrester invited to participate in this report, Adometry was named a "Leader" for its "rigorous statistical methodology and optimization capability, plus its integration with third-party data

Adometry(R) Webinar to Guide Online Marketers on Effective Measurement Approaches for a Multichannel Ad World

Adometry(R) Webinar to Guide Online Marketers on Effective Measurement Approaches for a Multichannel Ad World

AUSTIN, TX — (Marketwire) — 04/06/12 — Next week, John Dietz, vice president of Products at , Inc., the leader in advanced attribution and online ad verification technology, and Ari Osur, principal analyst for Interactive Marketing Professionals, , will host a webinar designed to help advertisers and agencies overcome the various hurdles of effectively measuring the impact and success of digital marketing campaigns across multiple channels, including, display, social, email and mobile.The w

Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets

Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets

AUSTIN, TX — (Marketwire) — 07/14/11 — Next week at the West 2011 conference in Los Angeles, , Inc. vice president of marketing Steve O-Brien will participate in a panel discussion titled: "Can You See Me Now? The Struggle for Transparency." The panel, which includes executives from Saatchi & Saatchi, Motorcycle Superstore, and Criteo, will explore the state of trust in the new cross-channel online advertising value chain and how much transparency the system can bear. Mr. O-