attribution-modeling Archives

Viewable Impression & Attribution Leader, C3 Metrics, Named Finalist for 2012 Red Herring Top 100 Award

By Publisher on May 10, 2012 Hardware, Picture Gallery

NEW YORK, NY — (Marketwire) — 05/10/12 — , the leader in advertising attribution and viewable impression technology, announced today it has been selected as a for Red Herring-s Top 100 Americas award, a prestigious list honoring the year-s most promising private technology ventures from the North American business region.The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across North America. The nominees are evaluated on both quantitative and

Viewable Impression Standards Arrive: Click-Through Rates 179% Higher Than Reported

By Publisher on January 30, 2012 Internet

Report Underscores Importance of Moving Toward Viewable Impression Data for Display Measurement Accuracy and Attribution Modeling Source Data in 2012

C3 Metrics Recognized by Best in Biz Awards as Best New Company of the Year

By Publisher on November 28, 2011 Internet, Picture Gallery

NEW YORK, NY — (Marketwire) — 11/28/11 — has been named the silver award winner in Best New Company of the Year category in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts from the Financial Times to PC Magazine.C3 Metrics entered the online advertising industry with a simple solution to online advertising-s "last-click" problem. Instead of crediting 100 percent of success to the very last clicked ad, as all le

Attribution Modeling? C3 Metrics Co-Founder Speaks on “Cracking the Code” at Data Management Summit

By Publisher on July 15, 2011 Internet, Picture Gallery

NEW YORK, NY — (Marketwire) — 07/15/11 — , a media analytics company, today announced that its Chief Operating Officer and Co-Founder, Jeff Greenfield, will take the stage at next week-s Data Management Summit in Deer Valley, Utah to discuss how fits into today-s landscape of online media measurement.The Data Management Summit, taking place July 17-20, brings together brands, agencies and media companies to discuss best practices and the most important issues facing the digital marketing in