attribution-model Archives

Viewable Conversions(TM) — “The Elephant in the Room” Webinar Hosted by C3 Metrics on Tuesday, September 25th

By Publisher on September 20, 2012 Internet, Picture Gallery

NEW YORK, NY — (Marketwire) — 09/20/12 — , the leader in viewable impression technology, viewable impressions through an iFrame and advertising attribution, today announced that it will host a webinar on Viewable Conversions, led by Jeff Greenfield, Co-Founder and COO of C3 Metrics, on Tuesday, September 25, 2012 at 1:00-1:30 p.m. ET.Parallel reporting standards for viewable impressions begin Q1 2013. Unfortunately, even with viewable impressions, unviewed display ads will continue to set co

C3 Metrics Recognized by Best in Biz Awards as Best New Company of the Year

By Publisher on November 28, 2011 Internet, Picture Gallery

NEW YORK, NY — (Marketwire) — 11/28/11 — has been named the silver award winner in Best New Company of the Year category in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts from the Financial Times to PC Magazine.C3 Metrics entered the online advertising industry with a simple solution to online advertising-s "last-click" problem. Instead of crediting 100 percent of success to the very last clicked ad, as all le

Attribution Modeling? C3 Metrics Co-Founder Speaks on “Cracking the Code” at Data Management Summit

By Publisher on July 15, 2011 Internet, Picture Gallery

NEW YORK, NY — (Marketwire) — 07/15/11 — , a media analytics company, today announced that its Chief Operating Officer and Co-Founder, Jeff Greenfield, will take the stage at next week-s Data Management Summit in Deer Valley, Utah to discuss how fits into today-s landscape of online media measurement.The Data Management Summit, taking place July 17-20, brings together brands, agencies and media companies to discuss best practices and the most important issues facing the digital marketing in