Lotame Announces aiTV Suite to Bring Audience Intelligence to Television & Video
Hearst Television Among Pilot aiTV: Platform Users Seeing Positive Buyer Response to aiTV Insights
Madison Logic, the Global Leader in Account Based Marketing, Expands Activate ABM to Include Groundbreaking Measurement and Attribution Analytics
The Only Global Platform for Comprehensive ABM Provides B2B Marketers With 100 Percent Attribution Across Digital Channels for Their Display and Demand Generation Tactics
ThinkVine Contributes to Landmark ARF Cross-Platform ROI Study
CINCINNATI, OH — (Marketwired) — 03/17/16 — ThinkVine, a leading provider of Marketing Attribution and Optimization solutions, today announced their inclusion in the just-released Advertising Research Foundation (ARF) study of Cross-Platform ROI. The study is part of the ARF–s "How Advertising Works" research initiative, called "the most important original research in 30 years," by Gayle Fuguitt, CEO and President of the ARF.The study answers the two most important quest
CCDR Media Launches Click-to-Call Product, Bullish on “Beyond the Click Performance” as Evolving Direct Response Metric
CPXi Division Selects Leading Call Intelligence Company, Invoca, as Attribution Platform
Marin Software: Marketers Looking to Deepen Understanding of Audiences and Better Integrate Marketing Disciplines in 2015
Only 27% of Digital Marketers Say Online Ad Campaigns Are Totally Integrated Across Other Digital Channels
Adometry CEO Paul Pellman to Present Cross-Channel Marketing Case Study at J.D. Power Automotive Marketing Roundtable
AUSTIN, TX — (Marketwired) — 10/16/13 — This Thursday, Paul Pellman, CEO of , a leader in , will join representatives from Scion and Optimedia at the J.D. Power Automotive Marketing Roundtable to demonstrate how marketing analytics and data-driven attribution can be utilized to maximize marketing campaign performance in the automotive industry.Details for the panel presentation are as follows:When:Where:
Las Vegas, NVThe annual brings together marketing thought leaders and experts as well
Adometry Partners With Acxiom to Provide Advanced Attribution for Audience Operating System
Partnership Provides Marketers With Comprehensive Data-Driven Suite for Campaign Execution and Measurement
Adometry and Tapad Announce Strategic Partnership for Cross-Device Attribution
Collaboration to Result in Unprecedented Audience Insights for Marketers
Call for Speakers Now Open for Inaugural Cross-Channel Marketing Optimization Summit
Digital Marketers and Agency Executives to Gather in Austin, TX to Discuss Analytics, Big Data and Marketing Measurement
Adometry Continues Rapid Growth With Record Start to 2013
Second Quarter Bookings up 77 % Sequentially, 154 % YoY; First Half Highlighted by Accelerated Customer Adoption and Continued Expansion