Attendance at Live Performances Predicted to Surge 200 Percent Nationally in 2016
Online Marketing and Word of Mouth Most Effective, TV Advertising the Least
Arts & Analytics Debuts New Predictive Analytics Software for Performing Arts, Offering Unprecedented Insights Into Attracting and Retaining Patrons, Donors
New Software Leverages Big Data and Precision Marketing to Deliver First-of-a-Kind Analytics That Reveal How to Reach the Right Patrons for the Right Performance