Dubsmash, IAB Tech Lab, SoundCloud and Mobile Advertising Leaders to Host Sessions at AppLift–s Inaugural FirstScreen Conference on June 15

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Dubsmash, IAB Tech Lab, SoundCloud and Mobile Advertising Leaders to Host Sessions at AppLift–s Inaugural FirstScreen Conference on June 15

BERLIN, GERMANY — (Marketwired) — 06/02/16 — , a leading mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), today announced the final lineup of speakers for the inaugural FirstScreen conference, June 15 at Kino International in Berlin, Germany. FirstScreen is the first conference entirely dedicated to mobile performance advertising and advertising technology.Leaders, visionaries and influencers from the mobile adve

New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers

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New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers

BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA — (Marketwired) — 12/10/15 — , revealing that more than a third of mobile programmatic traffic is at risk of fraud. The report is composed of two parts, a quantitative study of based on first-party data from AppLift–s proprietary media buying platform, DataLift, and a comprehensive educational guide covering mobile fraud. Powered by internal heuristics as well as leading fraud prevention tool, , the study found that campaigns runn