Parks Associates: 14% of U.S. Broadband Households Plan to Buy a Streaming Media Player by Midyear 2016

DALLAS, TX — (Marketwired) — 12/11/15 — finds that 14% of U.S. broadband households plan to buy a streaming media player by midyear 2016 and that, as of the third quarter of 2015, 31% of U.S. broadband households currently own a streaming media player, up from 27% at the beginning of the year."Streaming media players will be a popular gift this holiday season, especially with more competitive pricing in the market and the expansion of new OTT services," said , Director of Research