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SEATTLE, WA -- (Marketwired) -- 08/29/13 -- IMS Health-Appature (), the leading software-as-a-service (SaaS) provider for life sciences marketers, today announced the launch of Journeys, an enhancement to the company-s cloud-based, big data management, campaign management and marketing analytics Appature Nexus platform. Journeys allows users to create sophisticated, fully-automated,…
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SEATTLE, WA -- (Marketwire) -- 01/31/13 -- (), the leading software-as-a-service (SaaS) provider for life sciences marketers, and (), a strategic healthcare relationship marketing (RM) firm with an expertise in oncology and specialty care pharma, today announced a partnership designed to deliver more robust, insight-based strategic RM…
