Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

Integral Ad Science and AOL Expand Relationship, Announcing Full Integration of Anti-Fraud, Brand Safety, and Viewability Tools Across Video and Display

NEW YORK, NY — (Marketwired) — 10/13/16 — (IAS), the technology and data company that empowers the advertising industry to effectively influence consumers everywhere, today announced that AOL has integrated IAS video viewability pre-bid targeting into the ONE by AOL platform. Today–s announcement expands the two-year old relationship between the companies and underscores their commitment to ensuring that advertisers and publishers have the tools required to most effectively target their vi

Network Advertising Initiative Releases Mobile Application Code

Network Advertising Initiative Releases Mobile Application Code

WASHINGTON, DC — (Marketwired) — 07/24/13 — (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization-s self-regulatory program to cover data collected across mobile applications.The Mobile Application Code is substantially based on the 2013 Code of Conduct, but is designed to provide both high standards and maximum flexibility in the rapidly developing mobile advertising ecosystem. The new guidelines address data collected across mobile ap