Network Advertising Initiative Releases Mobile Application Code
WASHINGTON, DC — (Marketwired) — 07/24/13 — (NAI) today announced that it has finalized the 2013 Mobile Application Code, which expands the organization-s self-regulatory program to cover data collected across mobile applications.The Mobile Application Code is substantially based on the 2013 Code of Conduct, but is designed to provide both high standards and maximum flexibility in the rapidly developing mobile advertising ecosystem. The new guidelines address data collected across mobile ap